Hammond Academy for the Performing Arts ( HAPA )
2017 – 2018 Advertising Campaign
For the 2017-2018 school year, I was tasked with creating an adaptable advertising campaign for HAPA’s main stage shows. I designed a minimalist, versatile poster series that could seamlessly transition across various mediums, from online headers to T-shirts and print materials. Each show received three distinct poster variations to maintain consistency while offering flexibility. In addition, I documented the rehearsal process by photographing students and conducting interviews, which were shared online and before performances. These behind-the-scenes moments helped build audience engagement and fostered a personal connection to the shows.
Creative Direction, Graphic Designer,photography & Video Production / Jordan Jefferson
Director of Student Programming / Scott Lewinsky
In collaboration with Morton Senior High School and Hammond Academy for the performing arts department.
For HAPA's Main stage production we created a series of unified advertisements. Directions pacifically one of these advertisements and flyers to be minimal using simple vector images as they translate well to a multitude of different mediums including shirts cups letterhead and other digital material.
