4 Designers. 40 Models. 4 Months of Planning.
As the Creative Director for the Columbia BFA Lookbook shoot, I led the photography and creative direction to showcase four distinct designers, each with their own unique vision and style, in a visually striking way.
Cohesiveness was the top priority for this project, as the lookbook images needed to represent the designers’ work not only on the runway but also in their portfolios and across Columbia College’s various departments.
To achieve this, I collaborated closely with the designers and their teams, ensuring every detail from concept to execution aligned with their creative goals.
Creative Direction & Photographer / Jordan Jefferson
Designers / Lexie, Madison, Adam, Norma,
In collaboration with Columbia College Chicago fashion department / Chair –
Photographer & Graphic Designer.