Hammond Academy for the Performing Arts ( HAPA )
2017 – 2018 Performance Campaign
For the 2017-2018 school year at Hammond Academy of Performing Arts (HAPA), I was responsible for creating an advertising campaign, which included a minimal yet versatile poster series for the main stage shows. The challenge was to design posters that could adapt to various mediums, including online headers, T-shirts, and other physical materials. To achieve this, I developed three variations for each show, ensuring consistency while allowing flexibility across different platforms. Additionally, I documented the behind-the-scenes moments leading up to the performances by photographing students during rehearsals and conducting interviews. These interviews captured their experiences and were shared online and before the shows to build audience engagement and offer a personal connection to the performances.
Creative Direction, Graphic Designer,photography & Video Production / Jordan Jefferson
In collaboration with Morton Senior High School and Hammond Academy for the performing arts department.
Director of Student Programming / Scott Lewinsky
For HAPA's Main stage production we created a series of unified advertisements. Directions pacifically one of these advertisements and flyers to be minimal using simple vector images as they translate well to a multitude of different mediums including shirts cups letterhead and other digital material.
